Balancing Voices in Digital Spaces

Many digital spaces fall into the trap of group think. Here’s how a simple shift can lead to richer, more nuanced collaboration.

Friederike
December 1, 2024
created
December 3, 2024
·
5 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

In digital spaces, contribution is rarely equal distributed: Many consume, few contribute.

In some cases, that’s fine. Social media thrives on imbalance, amplifying standout voices and surfacing the most engaging content.

But for participatory co-creation or collective problem-solving this dynamic falls short.

In these contexts, we need not just the loudest voices but all voices. Not just the strong opinions, but the cautious considerations. Not just the dissatisfied critics, but the thoughtful hesitators.

The result? Fewer extremes, more nuance, and outcomes that genuinely reflect the group’s full complexity.

The question is—how do we get there?

How to turn observers into active contributors

At Nyord, we’ve built our product on a simple yet effective principle: participation creates value.

From the very beginning, we made it a default setting to restrict the visibility of inputs, ensuring participants could only see others' contributions after they had shared their own:

  • Before participants can see others’ thoughts, they must first share their own.
  • To view the group’s average rating, they must rate an input themselves.
  • To access feedback, they need to leave some.

It felt unusual to many of our customers, but it quickly became one of the most interesting and most liked aspects of our tool.

We call this feature “give to get.”

Recently, we’ve expanded this feature to give facilitators new options to suit different situations and group dynamics:

➡️ Unlock after any post: Inputs become visible once a participant makes their first contribution.

➡️ Unlock after posting in all categories: Participants must contribute across all categories, like ‘Challenges,’ ‘Effective Practices,’ or ‘Room for Improvement,’ before they can view others' inputs.

➡️ Unlock after [X] participants contribute: Set a number, and inputs remain hidden until that many people have participated.

Why it works

1. More Contribution Through Curiosity

Curiosity is a powerful motivator. When people care about a topic, they naturally want to know what others think. By locking insights behind participation, we create a curiosity gap—the drive to unlock information compels action. This method encourages higher engagement without feeling pushy.

2. Less Groupthink, More Authentic Ideas

Groupthink narrows creativity. The first person to share often sets the tone, shaping the rest of the discussion. This dynamic is disrupted by requiring contributions before revealing others’ thoughts. Participants think independently, leading to a wider range of perspectives and ideas. It ensures inputs reflect personal insights, not reactions to dominant voices.

3. Less Polarization, More Nuance

Digital spaces often amplify extremes—the loudest or most polarizing voices dominate. Our approach levels the playing field. Equalizing participation ensures quieter voices are heard, fostering nuanced ideas and reducing polarization. Discussions become deeper, more balanced, and ultimately more productive.

Designing Collaboration for the Future

At Nyord, we believe collaboration tools should do more than just connect people—they should empower them to co-create meaningful solutions.

Want to learn more about how Nyord’s approach can transform your collaboration?

Let’s talk.

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